Reader Interaction - 9-13 Jan 2007

A Difficult Nut to Crack…




9-13 January 2007
EB Reader & PK Correspondence


PK,

Can you tell me what the annual sales revenue of ESL is?

I haved tried to research this and cannot find this information.

Also, are the the manufacturer of the protective shielding or do they represent or act as a consultant for the companies that make this part?


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PK,

Is it possible a company such as "Research in motion" of 'Blackberry' fame could be very much interested in 'Plastenna' to increase their competitiveness?

I would anticipate so due to the recent announcement of the iPhone launch.

Might all the present cell phone makers be under the gun to better their product?

Thank you for your comments.


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EB Reader’s,

Two great questions ~

Sorry for the delay in answering the first, I got caught up in real life for a bit.

The revenue's of ESL is a difficult nut to crack. There is limited information available, but not the specifics you are requesting. Being a UK Ltd, the disclosure of their financing is, by far, different than what you would expect for a US company.

Suffice it to note, the information available will be shared shortly, but rather than run with half a fact, I'll hold off for a bit until I can see if more insight on that front can be collected.

As for the second question regarding RIM and other "like" companies interest in the PlasTenna, or any ElectriPlast aspect towards their product lines.

Here it is. In response to an email from a EB Reader many months ago, now posted on the ElectriPlast Q&A Blog, I informed that questioner that the chances were unlikely that there was a connection between ElectriPlast and the newly introduced iPhone.

They would have been a great fit, but for whatever the reasons, these two companies never made formal introductions, and the iPhone was well on its way into development before ElectriPlast began its active marketing campaign--and became a stable enough entity, with a solid standing supply-chain supporting it, to host notions of doing business on this large a scale.

With MOT, there was a different story regarding such a fit. Though MOT contracts out many aspects of its product manufacturing and production, they also own large interests in both aspects and are established enough to be able to take raw materials offered (like ElectriPlast from sources like Integral Technologies) and supply and produce their own product.

With the iPhone, the story is different. Apple is not specifically in the manufacturing business, nor did they buy a manufacturer in order to begin making their innovative iPhones.

Back to your question -- or rather to the answer:

The iPhone has raised the bar on consumer’s expectations for what their personal communication product should be able to do, what it should look like, and how it should perform.

In a small package, the iPhone literally replaces the need for: PDAs; digital cameras; MP3 players; the Gameboy; the old school Filofax/calendar; GPS Tracker; WiFi/WiMAX Internet browser; and of course phone -- heck, with the Bluetooth enhancements you can even add walkie-talkie to that mix.

Replacing all of these personal communication/information platforms, and a TV remote control added for kicks, the iPhone has indeed raised the standard by more than a couple of notches.

Many companies with products on the market will see their sales sag and fade to dust unless they look for a technology edge with which to compete.

Can ElectriPlast be part of that edge -- Oh Yeah!

What many don't realize is that plastic technology is on the verge of an explosion. Computer chips, made out of plastic vice silicon, are being developed. Instead of the clunky (yes, one day your LCD computer monitor will be referred to as clunky--much like the monitor it probably replaced) computer monitor before you now, one day you could see a frame with a thin sheet of plastic, loaded with high defination characteristics. replacing it. Heck, Tom Aisenbrey has even test bedded ElectriPlast based semiconductors.

In short, yes the iPhone is a marvel, and were it that ElectriPlast involved with its initial development, as investors, your and my fortunes in this small company would be set. But that does not say it never will happen in the future, nor does it say that this is the end of the story.

ElectriPlast brings innovative technology to the table, and because of the emergence of the iPhone, that is what various companies, such as RIM, will soon look for in an effort to compete.

So, after the long (almost EB Blogworthy) spiel, the short answer to your question is, Oh Yeah!

All in the communications industry are now under the gun to come forth with better products.

With the introduction of Apple's iPhone, the MOT recently introduced Razer series has become about as passé as the dated radio telephone featured on the old "Mannix" detective show.

Hope that was of help,

PK sends...