Reader Interaction - 22-25 Jan 2007

Question on the IP Price Per Pound...
22-25 January 2007
EB Reader & PK Correspondence
Hi PK:
Firstly, best wishes to you for good health and much happiness in 2007.
Some major questions popped up in my mind while reading your latest Blog entry:
What would you imagine the price per pound of ElectriPlast is selling for??
And further, hypothetically of course, what would the profit on a per pound basis be??
I know, I know, we don't know the cost of the raw materials or both JARCO's manufacturing and marketing costs in addition to what the ElectriPlast is priced at.
Is the business model to sell the raw ElectriPlast and collect a royalty on say a per
item manufactured basis? or to just sell the ElectriPlast on a per pound basis with no royalty?
If there is a royalty, would it be a royalty based on an items' list price? wholesale price? and if it's 75,000 door handle assemblies for a car in Europe, what happens? Is there a blanket license fee for the 75,000 door handles in addition to the cost of the raw ElectriPlast?
After reading your Blog some concern came to mind in regards to the supply side. JARCO can supply 100,000 lbs per month. Now even if JARCO could double or triple the output to 200-300,000 lbs per month, that's not going to be anywhere near enough if things get going. Your figure of 1.5 million lbs. per month of what is anticipated for the short and mid term is a nice figure however where's that going to come from? I'm speculating that JARCP tripling their output would be a major accomplishment but 10 times or 15 times their output???? Probably not going to happen without building a bigger factory.
Esprit and other future European manufacturers would probably like to have and would eventually need to have a source closer to their facilities. Asia too. Convenience and the cost and time to ship containers across the Atlantic/Pacific would be alleviated. Finding and Trusting 1, 2, or 3 other manufacturing facilities on different continents will be a major, major deal. How do you trust other manufacturers with the IP/Formulation?
What's your speculation for additional supply?
I'm sure you're way ahead of me on this and probably already have some viable solutions in mind.
Care to share?
Stay warm in Bavaria.
Best Regards.
------------------------
EB Reader,
Good hearing from you again, and great question – Price Per Pound. I think maybe I as the EB Publisher, or the Editor-in-Chief should do an article in that direction, but then again – maybe not.
Reason being, the information we have access to on that account – though not speculative – varies dependent on who the licensee is; their interest; and the negotiated price settled upon.
Here is how the game plan will work – in every industry imaginable, Integral will have one prime, or secondary industry product server/supplier licensed to first introduce a novel new ElectriPlast product to the market, and then—as the popularity and uniqueness of ElectriPlast is better understood and favored above other available product options—to become partnered as THE primary supplier of a strongly desired product.
As noted the price per pound will depend on a variety of things—to include the value of the material ElectriPlast is meant to mimic, or replace (from copper type material, to semi and "super"-conducting capable materials).
In some instances, it has been reported that the selling price of ElectriPlast pellets could range from $10 - $50 per pound. Granted these more than likely represent low-end prices – you know, first-time buyers and users get the initial discount, then the price rises as the market grows and the usefulness becomes better realized and understood.
Since Jasper Rubber carries the burden of work, they are paid, and Integral earns a percentage of that sum. The percentage amount varies from license and contracts negotiated also. I might say somewhere in the neighborhood of 10-40% but that would be speculation and rumor based. Suffice it to note, whatever agreement/arrangement has taken place between JARCO and Integral, both have walked away from the bargaining table happy – JARCO more so because with the production of ElectriPlast product, their client list, and end-of-the-day bottom line earnings will rise, and rise. We are talking a $70 million a year company looking to grow exponentially. We are looking at Integral looking to tap onto that growth.
I’ll let you do the math. No matter how it shakes, within the first year of sales, Integral would have almost covered all past debts and expenses and would be well along the path to solid positive earnings.
There is another angle associated – not only does JARCO supply raw material, they also produce finished product. Those sales exceed that of raw material, and once again, Integral earns a percentage of that take.
I would look to the 3rd or 4th quarter to seeing an impact from the sales – right now; the real focus is in garnering the licensees, and in increasing production capabilities. On this end, from my understanding, JARCO is fully behind Integral, and are looking to increase their capacity – in some fashion that I am not yet prepared to detail until it occurs and become readily apparent to all (but I think you may of hit on the avenue that I am thinking of in your questioning guess – who knows, JARCO may have even already begun moving in that direction). Regardless, trust that they are supporting this project, and have the end fully in sight and mind.
As for sourcing of materials and supply-chain, I don’t think that an overwhelming problem with global trade being what it is. And no, JARCO is the company Integral relies upon to act as the sole supplier of product. They will do so in two fashions – first, by supplying palletized ElectriPlast, allowing a manufacturer the ability to mold the product themselves to meet their specific needs or requirements – second, by having JARCO supply finished product that meets a manufacturers specific needs or requirement.
No sharing of IP will take place beyond that. As for duplication, it may be possible in the future, but that is why patents were developed first – also, the creation of the ElectriPlast material is not as simple as reverse engineering. Think on this, after years of exposure to samples of ElectriPlast, neither GE or DuPont have yet been able to exploit the material they had access to (at least not to the extent that it offered the same reported quality and capability that Integral has mastered.)
I hope this helped in answering some of your question – granted some of the comments above are speculation/rumor based, but I don’t think I am leading you down a fairy-tale path here. The potential is real and the product works as advertised. Validation of that fact is re-affirmed with each additional license garnered.
Cheers and best – from a snow-blanketed Bavaria,
PK sends…