Reader Interaction - 17 June 2006

The "Don King" approach to Marketing ElectriPlast...



17 June 2006
EB Reader & PK Correspondence


PK,

First and foremost, I would like to take the time to thank you for what I would consider the most comprehensive website regarding Integral Technologies. You have obviously uncovered more 'stones' than I would've in my own research. I continue receiving 'buy' recommendations from Tobin Smith on Integral on the premise that large contracts are coming within the next two quarters. Now, the latest post on your Blog seems to confirm this.

I just would like to see if I'm interpreting this correctly. As stated in the latest post:

"BR and TA said that there should be “two or three” announcements in the next quarter. (EB Note: One source said “one,” the other said “two” of those company’s are Fortune 100 companies who are located in the “Chicago/NY area.” The latest F-100 listing for those areas list: IBM (NY) #10; Boeing (Chicago) #26; Motorola (Schaumburg, near Chicago) #54; and Honeywell International (Morristown, NJ, near NY) #71. Take your pick, folks. There are also a number of top pharmaceutical companies on the F-100.)"

Does "two or three announcements" mean that revenue producing contracts have been drawn up with one or more fortune 100 companies? Or does this mean that the companies are simply just considering using ElectriPlast for their products?

As always, thanks for your time PK.


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Hi there EB Reader,

Remember, what was presented was a compilation of reports from those who attended or who heard first-hand from one who was present at this opportune get-together. The task before us was to suss out what was actually said versus what was heard.

I am hopeful that we did a fair job, but because no-one recorded the event and we are relying on memories. There is a margin for error. Still, we put forth the consistent observations given.

As for the EB notes referenced -- at this point, there is no definitive available, and Integral's IR will go to lengths to dissuade my digging further due to the potential chance that I could expose negotiations in progress and possibly cause damage towards that end. What was offered was a logical leap, identifying the regional F100 companies, and narrowing the list down to those who would best benefit from an association with ElectriPlast/Plastenna materials in their present and short term future product lines.

A number of reports noted that the companies involved were readily recognized names -- we took an educated guess with the list we offered, but there are others out there who would also fit the bill.

As for your question - there is a complication in the answer. While it is true, Integral is looking to license use of product, there is a new twist in their approach towards making money which could give them and even better leverage over their IP material, and (us as shareholders) more access and control to the revenues generated.

Although not yet mentioned on the Blog (basically because I do not yet have enough to validate it as a--or rather the--game plan), rather than merely dealing with F100 / F500 companies, BR may be approaching and making deals with Plastic producers and manufactures. In this way, they can control the price, the royalty, and marry up Plastic manufactures with product producers.

Think in terms of Don King. He never fights, but he never leaves the table with empty pockets either.

If this is the game plan Integral's management is working to generate, then--using a boxing theme--not only will they own the talent; they will have a piece of the media-rights and the pay-per-view after event purse to boot.

Hope this was helpful,

PK sends...